Nowadays, creativity is more important than ever. Many companies use their users and fans in order to generate ideas for a new product or on order to upgrade an existing product or appearance of one. Many companies like “outsourcing” those tasks to the user since they know first hand what they would like a products to look like and what they would like it do. Twitter has gained a lot from its user’s creativity. Hyperlinks are a great example of how Twitter used one of its user’s creativity; back in 2007, Chris Messina, an early Twitter user first used the hashtag feature of his Tweets. He contacted the company and ask them to make it an official feature, but they let him down and said that it would not stick. However, the hashtag feature became more popular as the time went by and many users started using it often. Nowadays, Twitter uses the hashtag in order to provide its users with an hyperlink to see all the stories and updates that contains the hashtaged word.
Another example will be the word ’Tweets”. The term was actually first used by users and not the company itself. Once Twitter noticed that many people started using the term, it applied to make Tweets an official trademark.
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